Thursday, April 14, 2011

DORITOS LOCOS TACOS: Yes Toledo, This Is Really Happening

Am I the only one in awe of the fact that a new Taco Bell menu item, a taco whose shell is comprised solely of a giant nacho-cheese Dorito is available ONLY in Toledo, Ohio*!? It's called “Doritos Locos Taco,” and frankly, I can't wait to barf one -or seven- up in the hopper next Saturday, Friday, Thursday, tonight at 4:00 AM. I can't think of a better food product to put a culinary cap on a night of drinking cheap beer and pricey tequila.
I've searched and searched for the (Columbus-dissing, no less!) TV commercial on the webernets to no avail...till then, it appears there is a movement pending (insert bathroom joke here) to take the delectable nationwide: 

Even better: At this point, "There is no indication that Taco Bell will make the Doritos Locos Tacos nationally available" according to widely revered authority on such matters, Foodbeast.

But really, can Toledo honestly be considered a test market? Where better to hawk nutritionally ambiguous gut-bombs encased in a radioactive-hued corn shell? Proud Toledoeans will stand in line all day and pay triple the going rate just for the privilege!

*I added "Ohio" in order to avoid confusion with Toledo, Spain, where tradition dictates all prepared meats and produce be served in a large nacho-cheese Dorito shell.


Michael said...

Well... what's the verdict?

Toke! said...

A Taco by any other name would smell as sweet-and probably taste a helluva lot better!

Christopher Sobieniak said...

Toledo has been a test market or a number of products over the years, a few noted examples I could think of include McDonald's Pizza test run in or around 1990, and Pizza Hut's "Stuffed Crust Pizza" (when it was being called "Mama Lorelli's").

Taco Bell has also used Toledo again recently went they gave us the ability to vote/comment on the "Quesalupa".