Tuesday, June 27, 2017

Five Photos: House Industries Exhibit at Henry Ford Museum of American Innovation

 House Industries: A Type of Learning
As you might expect, the exhibit leans heavily on the work of Ed "Big Daddy" Roth.
House Industries first collaborated with Roth over twenty years ago, turning some of his iconic hand lettering into font and clip-art sets for graphic designers and collectors of Roth paraphernalia.

Roth's Mysterion disappeared decades ago after a confluence of owners picked its chassis dry. The remnants were reportedly acquired by a body shop owner in Missouri. This replica was built by Dave Shuten.

Also on hand is Evel Knievel's jumpsuit from his failed Snake River Canyon Jump. It shares a display case with a generic Misfits poster, some back issues of Thrasher, a fuel tank and some other sundries pulled from the psyche of 70's era teens.
A Danelelctro doubleneck guitar--six on top, four on the bottom--accompanies a display of the "Flyer" font set. Culled from a selection 80s hardcore flyers and records and often named accordingly, the typefaces will be instantly recognizable to even casual hardcore aficionados. If it feels a little as if your youth has been co-opted for others benefit, well, you are not alone. That said, HI cuts no corners, and everyone one of its products and projects is completed with the utmost integrity. The exhibit runs through September 4, 2017 at the Henry Ford Museum of American Innovation in Dearborn, Michigan.

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